IGN Acquiring Humble Bundle
IGN announced today that they have acquired pay – what – you want game bundle seller Humble Bundle. Terms of the deal were not disclosed, but IGN has stated they do not want to change the way Humble Bundle does business.
Humble Bundle started back in 2010, offering bundles of indie games which sold to raise money for charity. Since 2010, Humble Bundle has raised over $106 million for charity. Humble has also expanded their offering of games away from strictly bundles, introducing both the Humble Store and in house game publishing.
Jeffrey Rosen, Co-Founder and CEO of Humble Bundle, released this blog post announcing the acquisition:
Announcing our biggest bundle ever: Humble Bundle is proudly joining the IGN family! We will continue to bring you all of our humble products, but with more resources and help from IGN.
We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.
We will be working harder than ever to bring you the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative. We will keep our own office, culture, and amazing team with IGN helping us further our plans. We will raise even more money for charity.
John and I started Humble Bundle from our childhood homes. When our parents found out that our “big idea” was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. Seven years later, thanks to the generosity of over 10 million customers, we’ve now raised $106 million for charity. We are incredibly proud of this figure, of our team, and the Humble community which got us here.
But as far as we’ve come, we know we are just getting started. Even bigger things lie ahead, and we think IGN is the perfect partner to help us get there.
If you like Humble Bundle now, stay tuned, because we’ll have more exciting things to share in the near future.