We All Get Bored Down Here or: The full IT Trailer Drops

With all the hype that the teaser trailer got, Warner Brothers had a lot to live up to with this release of the official IT trailer. My initial impression was one offollowed by..and then. But let’s get into it, shall we?

If you care at all about Pennywise, than you’re approaching this material wrong, and WB’s trailer is focusing way, way too much on Pennywise. The truly great horror movies are the ones that build a world, and then plug a villain, or some type of evil force into them. It would seriously be just as enjoyable to watch the gang at U.S. Outpost 31 go about their day to day, as it is watching them have to deal with a shape changing alien that is brought into their lives by an Alaskan Malamute. So, the biggest problem with the IT trailer is that it is focused exclusively on the jump scares caused by the film’s boogeyman, Pennywise, rather than the bond between the kids, and their need for each other to survive in a messed up world.

I realize that this trailer is likely trying to appeal to the normies whose idea of a good horror films is Annabelle, but this trailer of jump scare after jump scare has be done, countless times. Give me some life, give me some sense of the characters, a tangible world that I can get on board with, not a scene with a room full of clown dolls, with the obvious jump scare of Pennywise being there at the end. Of course, the movie could still be great, and could give us a believable world with memorable characters, but right now this just looks like a movie from the director of Mamawhich of course it is…

 

FilmApe

“Look into the eyes of a FilmApe and you will see real stupidity. It is a kind of bottomless stupidity, a fiendish stupidity. They are the most horrifying, cannibalistic and nightmarish creatures in the world.” - Werner Herzog

4 responses

  1. HamFiddler says:

    Do you think the success of Stranger Things made this easier for producers to get behind? Seems like a convenient time to make a horror movie starring kids

    • FilmApe says:

      Warner Brothers has been trying to get this adaptation off the ground since 2009, and went through a lot of development with Cary Fukunaga (True Detectice season 1), before he dropped out in 2015, citing creative differences with the studio, so it’s more coincidental that IT is coming out after the first season of Stranger Things. I’d say that the popularity of that show has certainly helped IT get a lot of attention, and will probably help IT’s box office.

  2. enricofairme says:

    Normies out!!!!!!!!!!!!!!!!!!

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